Harper's Bazaar magazine

Harper's Bazaar is an American fashion magazine that is published monthly. Harper's Bazaar was published in 1867 and is the first ever fashion magazine. It is currently published in 31 countries. Glenda Bailey is the current USA editor-in-chief and Justine Picardie is the current UK editor-in-chief. The magazine has hosted the talents of visionaries Erte and Andy Warhol.

Harper's Bazaar tends to feature higher end brands in its advertisements. Articles are often focused on award ceremonies, premiers and prestigious parties and dinners. The reader profile has an average age of 45.1 with 48.7% of the readers being married and 37% having children. Readers also have an average annual income of $90,327 which is about equal to £60,000. These statistics make it clear that the magazine is targeted towards the middle and upper middle classes.

The covers are reflective of the target audience in that they tend to feature people who are well respected in their filed and the shots appear to be studio shot rather than location shots. The hair and make-up also tends to be more beauty driven rather than editorial. They looks also tend to be wearable and glamours.

Out of all the magazines I have researched Harpers Bazaar has my favourite covers so I am going to create my cover image for this publication.

Dazed magazine

Dazed magazine (formerly Dazed & Confused) is a monthly British style magazine. It was founded in 1992 by editor Jefferson Hack and fashion photographer Rankin. The magazine covers film, fashion, art, literature and music.

The magazine contains features on high end designers and discuss the designers themselves more than the clothes leading me to believe that the magazine is less about consumerism and more about art. Adding to this theory is the fact that the magazine discusses a variety of up and coming music genres and film visionaries. This leads me to believe that the magazine is perhaps geered toward young adults interested, working or studying fashion and media with the age range of this audience being 18-30.

The magazine covers tend to be shot close up and look to be studio shots. There is alot of variation with the covers of Dazed magazine. Some of the covers I have seen the make-up is fairly minimal and props or accessories are a main focus. Others feautre editorial make-up that is somewhat eerie. There are a few covers that feature a statement lip or eye but the make-up is still somewhat wearable.
The hair on most of the covers I have seen looks to have been kept natural or styled into a wearable updo. Dazed also has some black and white covers.

i-d magazine

i-d magazine is a british magazine founded in 1980 by former 'Vogue' art director Terry Jones.

The magazine is dedicted to fashion, music art and youth culture. Therefore the primary target audience urban singles aged 15-24. Their secondary target audience is slightly older young couples without children.

Over the years it has established itself as a training ground for fresh talent. Photographer and Nick Knight OBE had his career take off after being commissioned by editor Jones to create a series of 100 black and white portraits for the magazines 5th anniversary issue. Pat McGrath MBE ,who has been refered to as 'the most influential make-up artist in the world' by vouge, also had her breakthrough whilst working with Edward Enninful (then editor of i-d) in the early 1990's and created an iconic cover featuring an 'innovative use of colour'

i-d features articles on street style and is know for its innovative photography. Add about articles and ads.

Due to it's features on street style i-d has influenced fashion in that more casual clothing can be seen on the catwalk. A good example of this is No 21's autumn winter 2015 ready to wear collection displayed this January at New York fashion week.

Covers are a mix of beauty and editorial and feature models posing with the signature i-d wink. This is due to the fact that if you read the magazines name sideways it represents a winking face. Cover shots also tend to be close up just showing the models shoulders and face. They also appear to be studio shoots rather than location shoots due to the simplistic backdrops. Covers also appear to be more focused on hair and make-up than clothing.

Clothing from No 21's collection

Clothing from No 21's collection

Clothing from No 21's collection

Pat McGrath's iconic front cover 

A selection of Nick Knights portraits

Pop Magazine

'Pop' is a British fashion magazine co-founded in 2000 by Ashley Heath and Katie Grand. Grand had previously worked for 'Dazed and Confused' and was then invited by publishing house Emap to work on cult magazine 'The Face' as the magazine's official fashion director. She was then offered a position of editor-in-chief of new unnamed magazine. The first issue of 'Pop' was issued in September 2000. Grand left 'Pop' in 2008 to establish rival magazine 'Love'. Dasha Zhukova was then hired in her place as editor-in-chief and Heath is the current editorial director. 'Pop' has now been relaunched in an on-line format with the domain 'thepop.com'.

From looking at some articles and front covers I would assume that the target audience for 'Pop' is still fairly young as the covers often feature celebrities that would be popular with people under 30 for example Taylor Swift. However the magazine features advertisements and articles from higher end brands such as Channel. Celine and Louis Vuitton. From this I can assume that their primary target audience is 20-29, and age group who are professionals with out children.

There is a clear grunge and editorial influence in Pop magazine. The models on the front cover very rarely feature minimal, fresh faced make-up and there is a trend of head pieces and messy hair. Photos are also very editoral rather than beauty focused this is clear form the models expression. They are are either staring straight down the camera with a hard focus or looking off frame.

Vogue magazine

Vogue is globally recognized fashion and lifestyle magazine. It is published monthly with 23 different national and regional editions.
Arthur Turnure founded Vogue in The United states in 1892 as a weekly publication. Conde Montrose Nast bought Vogue in 1905 and changed it to a bi-weekly publication. He started Vogue overseas after visiting Britain in 1916. Distribution to France, Italy and Spain then followed in 1920. By 1911 the Vogue brand had built the elite reputation it continues to maintain. Three of the current editors are; Anna Wintour (US) Alexandra Shulman (UK) and Emmenuelle Alt (France).

The primary target audience for Vogue is women aged 35-45 with the average reader being 37.9 years old. Therefore advertisements tend to be for luxury brands and articles about lifestyle. They also tend not to feature up and coming acts. Vogue also tends to feature people who have made significant achievements in their field. For example they have featured Adele, first female in the history of the Billboard hot 100 to have three simultaneous top 10 singles as a lead artist, six time grammy award winner and won an academy award for 'best original song'. Jennifer Lawrence, second youngest academy award winner, highest grossing action heroine of all time and body confidence activist. And Michelle Obama the first African-American first lady.

The covers tend to be more beauty based than editorial. The hair, clothes and make-up are all very wearable and props are minimal if used at all. Shots also look to be studio based due to the plain backdrop rather than shot on location. The shots also tend to be fairly close-up allowing hair and make-up to dominate a lot of the look.

More Demi Moore

A iconic magazine cover I have done some research is Vanity Fair's 1991 cover 'More Demi Moore'. It featured a nude photo of a 7 month pregnant 28-year-old actress Demi Moore. The photograph was taken by Annie Lebovitz. Since the covers release several celebrities have posed for photographs in the advance stages of pregnancy.

Photos were taken of Moore in a selection of different outfits including spiked heels and lacy underwear and a revealing night gown. The final selection was Moore wearing only a diamond ring. The photo was in a way an attempt to combat the media's representation of a culture that values thinness. There was a very split reaction to the magazine cover. There were many complaints of sexual objectification as well as several people embracing the photograph as a symbol of empowerment.

New Zealand born make-up artist and body painter Joanne Gair. The make-up featured is featured is fairly simple and natural. It does not feature a very heavy eye make-up or bold lip. The hair is also kept natural which fits in well with the photo as it is quite intimate.

Practise Run For Photoshoot

Today I did a practise run for my photo shoot on myself. I have decided to take the glossy lip from Tom Fords catwalk look. I however want to make the look more wearable and beauty based therefore I want to make the eye less intense and more similar to the eye make-up displayed at Roberto Cavalli's SS15 collection. Both these looks feature flawless dewy skin and very natural slightly messy hair. To achieve this hair look I am going to wrap the hair very loosely around a curling wand and back comb it slightly ant the roots then shake the hair through with my hands.

I started by using Mac's Studio Fix foundation this is a full coverage matte foundation. This provided the right amount of coverage and made the skin look flawless but the finish was a too matte for my final look. I will experiment with different foundations to combat this as well as mixing some liquid highlighter with the foundation.  I then concealed the circles under my eyes by using some d32 from my derma-colour pallet and blending this in then applying some additional foundation over this. This technique worked fairly well although I would like slightly more coverage so next time I'll use a peach concealer as well.

I then moved onto the eye make-up. I started the eye make-up by applying the smoky taupe colour form my Ben Nye pallet to my eyelid. I then buffed the black brown colour into my crease and applied a bit of black to my outer corner. For my brow bone I applied the colour shell to highlight also from the Ben Nye pallet I also added this colour the the inner corner of my eye. I then applied the Mac eye pencil in 'feline' to my top lash line and softened it slightly using an angled brush. I also applied this to my waterline. My last step was to apply some of the 'black brown' shadow to my lower lash line. I think the techniques I have used for this look have created the right shape for the look I think I want but I want a cleaner look for my photo shoot so I think I will tone it down due by experimenting with lighter colours. I then filled my brows with a mac brow pencil and put some brow gel through them. I think something for next time is to brush the brows up slightly.

I then did some contouring and highlight. For the contour I used a shade from my la macillage pallet darker than my skin tone and applied this in the hollows of my cheeks. I applied this with a foundation brush and buffed it in using a buffing brush. I'm really happy with the way this looked so I will defiantly keep this technique. For highlight I used Mac'd mineralize skin finish in soft and gentle and added this to the tops of my cheek bones. This worked nicely in my skin tone but my model is a lot fairer than I am so I think something with a champagne tone would probably work better. I did not apply any blush to my cheeks as I already have a lot of redness in this area but I will need to apply this to my models face.

My final step was to add a lip colour I tried out a neutral ombre lip. I started by mixing some of Mac's lipstick in shy girl with some of a pink tone from the kryolan pallet. I then added a brown tone from the kryolan pallet to the corners of my mouth and a pale tone to the middle. Although I like the effect this created I don't think it fits with the look I want to create. I think what I will do next time is apply a glossy oink tone to the lip.