YSL Black Opium Campaign

A campaign I have chosen to look at is the YSL Black Opium perfume campaign. This look is very sultry and dark.

Two things I really like about the look is that the hair has been left quite natural and messy. I also like how the focus of the eye make-up is under the eye rather than on the lid. I also like the full brows.

If I were to recreate this look I would start by using a full coverage foundation similar to Mac's studio fix however I would still want to keep the dewy look the skin has in the campaign so therefore I would mix a highlighter similar to Benefit's 'girl meets pearl' into my foundation. For blush I would use a brownish plum tone and apply this just to the outside of the cheeks. I would then fill in the brows using the derma colour pallet to give the full brows displayed in the campaign. I would then apply a shimmery taupe colour to the eyelid for this I would use the colour suspect from the urban decay naked 2 pallet.

I can see a clear a clear link to catwalk looks on fashion weeks. During Paris haute couture fashion week for Spring/Summer 2014 Chanel had models sporting a winged liner with silver glitter placed under the eye. This look was also featured in Nicki Minaj's campaign for Mac. I can also see a link to the Burberry look I have researched in that they both feature a strong colour on the eyes and both have eye-shadow placed under the eyes.I would then line the top lash line with a liquid liner. I would probably use my favourite which is the l'oreal super liner perfect slim. I would then line the waterline and tightline right into the corner of the eyes using a jet black pencil liner like Rimmel's scandal eyes eye liner. For the black under the eyes I would start by lining just under the eye with a pencil then using a brush to blend it downward with a pencil brush. If I felt it needed intensifying I would then add a matte black eyeshadow like Urban Decay's Blackout from the naked 2 pallet to this and blend again. To recreate the lips in this look I would use a very light coat of Mac's 'please me' lipstick which is a matte dusky pink shade.

Images from and Elle magazine December 2014 issue

Campaign

Paris Fashion Week